Advertise

Homepage banner advert, The Double Negative x Tate

“Local heroes.” Thom Isom, Graphic Designer

The Double Negative is an independent arts magazine, with an arts-savvy readership of artists, curators, producers, culture professionals, students and the general public, all of whom are keen to learn what’s happening in British art scenes outside of London. 

Readers trust our brand, established in 2011, our cultural commentary, and our commitment to platforming new artists and working-class writers.

Predominantly online, and occasionally in print, The Double Negative is dedicated to serving a diverse, creative and thriving cultural community across the North of England. We can help you get your message out there in front of all the right people!

“Why blow your own trumpet when lovely people like this will do it for you?” Night and Day Café, Manchester

Our advertising clients include the Royal College of Art, University of Manchester and Liverpool John Moores University, as well as key cultural organisations Arts Emergency, Tate, Sky Arts, FACT, The Whitworth, Baltic Creative and National Museums Liverpool, as well as small businesses and non-profits like Night and Day Café and A Small Cinema.

And the best bit? All money from advertising gets ploughed straight back into running The Double Negative — keeping its content curated and edited, and maintaining the brand as a trusted source of cultural commentary.

“Such a cool site.” Lauren Laverne, BBC6 Music

Can’t see what you need? We can create a bespoke pack to meet your requirements.

Our demographic:

  • Core readers: Liverpool, London and Manchester-based, 25-34 year olds who work or aspire to work within the creative industries

Our reach in numbers:

  • 10,000 estimated monthly readership
  • 1050 international cities
  • 100 different countries
  • 10,200 X/Twitter followers. Transitioning to Bluesky
  • 4,500 Instagram followers
  • 3,300 Facebook followers, 3,100 likes

Geographies:

  • Top ten countries/territories: UK, USA, Canada, Indonesia, France, Germany, Italy, Netherlands, Australia, Spain
  • Top ten towns/cities: Liverpool, London, Manchester, Preston, New York, Birmingham, Leeds, Leicester, Birkenhead, Brighton

We can advertise your:

  • Business or brand
  • Events, exhibitions, gigs, graduate shows
  • Products and services
  • Courses or training
  • Jobs and CPD, callouts, creative opportunites
  • And more…

Our advertising options:

All adverts are linked by URL to your external website, and include notifications (dates, stats) straight to your inbox.

  • Main homepage slider banner: our premium, largest ad, and the first thing readers see. Starting at £350 per week
  • Side banners: appear on every article, in a prominent right-hand-side position next to the headline. Starting at £500 per month
  • Footer banners: scrolling at the bottom of every page. Starting at £80 per month
  • Enriched: combine an interview/preview/feature article with advertising and social media coverage. Contact to discuss!

Contact us:

If you’d like to have a chat about advertising with us — including packages, and discounts for charities and non-profits — please contact Mike and Laura at advertising[at]thedoublenegative.co.uk.

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