We are a UK-based online magazine featuring a selection of the latest in arts, design, film and music. Readers come to us for our critical analysis, features, new artists, and cultural commentary. We just aren’t like the others.

Committed to championing, showcasing and serving the creative community in the UK — especially the North-West and North of England — we can help you get your message out there in front of all the right people.

By focusing on the best and most exciting in arts, design, film and music, The Double Negative attracts thousands of loyal readers every week, from a core arts-professional audience living in Liverpool, London and Manchester, aged 25-34 years old. We attract readers from 1042 international cities and across 98 different countries.

“Why blow your own trumpet when lovely people like this will do it for you?” — Night and Day Café, Manchester

People who trust us to spread the word about their news include top universities the Royal College of Art, University of Manchester, Liverpool Hope and Liverpool John Moores University, as well as key cultural organisations Tate Liverpool, MadLab, Sky Arts, FACT, The Whitworth, Baltic Creative, Chester Performs, Liverpool Vision, The Atkinson,  as well as individuals and small businesses A Small Cinema, Not Work Related and Deep Hedonia.

And the best bit is all money from advertising gets ploughed straight back into running The Double Negative — keeping its content selective, edited, updated daily and of the highest quality; maintaining the brand as a trusted source of critical analysis and cultural commentary.

We can advertise your:

  • Local or national business or brand
  • Events e.g. exhibitions, gigs, graduate shows
  • Products and services
  • Qualifications, courses or training days
  • Jobs and CPD e.g. callouts, creative opportunites
  • And more…

Culture Diary sponsorship

Our illustrated Culture Diary is an indispensable pocket guide designed to promote Liverpool as we see it: achingly cool, sometimes under the radar, and a top place to visit. Distributed at carefully selected arts and culture venues across the UK, you can pick up one of 40,000 free Culture Diaries around Liverpool, Sefton, Wirral, Chester, St Helens, Manchester, Preston, Leeds, Glasgow, Sheffield, London and Bristol.

Contact us about advertising

If you’d like to have a chat about our advertising prices (starting at £100), or would like us to put together a bespoke Media Pack for you, with various ad options, editorial suggestions, and prices to suit your budget, please contact advertising[at]

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